Hello Pikum! fans:

The past few months, we have been busy listening to your feedback, and making significant improvements to the product. When we launched in May, a lot of features weren't finished quite the way we wanted to, but we felt it was important to get the initial version of Pikum! out and into your hands, so that we could hear from you, and learn from your feedback. We have done that, and have made significant upgrades that are now starting to roll out:

- A new and simplified signup process

- A way of combining challenges with invites, so that you can challenge and invite friends in one smooth process

- Aggregate Pikums, which our affiliate partners have patiently been waiting for

- Many, many user flow improvements

All of these initiatives are designed to make your Pikum! experience a better and more enjoyable one. We hope you will like what you see, but please continue to let us know how we can improve.

We have timed these upgrades to coincide with the kickoff of the Olympics in Beijing this week, and with the season start for EPL middle of the month. EPL is huge for us, and it was important to get all the changes implemented before its 2008/9 start.

Our inventory has grown tremendously since May. We now cover Football, Cricket, Rugby, Formula One, Baseball, American Football, MMA/UFC, many other sports, and a variety of non-sports verticals. In fact, our coverage of Olympic sports is superior to any other sports betting operator in the UK market, and the level of detailed Piks we offer (over a hundred in Football alone) is unprecedented. There truly is no limit to creating Pikums that match your and your friends' interests. 

We have also very deliberately held back on marketing-spend in June and July as we were refining our product and taking in the lessons from launch. Now that we are ready, we are going to push as hard as we can, and you will see some very cool promotions, advertising and PR happening over the next two months. Please help us spread the word by inviting and challenging your friends, and please keep your feedback and thoughts coming.

-johannes

Hello Pikum! fans:

The past few months, we have been busy listening to your feedback, and making significant improvements to the product. When we launched in May, a lot of features weren't finished quite the way we wanted to, but we felt it was important to get the initial version of Pikum! out and into your hands, so that we could hear from you, and learn from your feedback. We have done that, and have made significant upgrades that are now starting to roll out:

- A new and simplified signup process

- A way of combining challenges with invites, so that you can challenge and invite friends in one smooth process

- Aggregate Pikums, which our affiliate partners have patiently been waiting for

- Many, many user flow improvements

All of these initiatives are designed to make your Pikum! experience a better and more enjoyable one. We hope you will like what you see, but please continue to let us know how we can improve.

We have timed these upgrades to coincide with the kickoff of the Olympics in Beijing this week, and with the season start for EPL middle of the month. EPL is huge for us, and it was important to get all the changes implemented before its 2008/9 start.

Our inventory has grown tremendously since May. We now cover Football, Cricket, Rugby, Formula One, Baseball, American Football, MMA/UFC, many other sports, and a variety of non-sports verticals. In fact, our coverage of Olympic sports is superior to any other sports betting operator in the UK market, and the level of detailed Piks we offer (over a hundred in Football alone) is unprecedented. There truly is no limit to creating Pikums that match your and your friends' interests. 

We have also very deliberately held back on marketing-spend in June and July as we were refining our product and taking in the lessons from launch. Now that we are ready, we are going to push as hard as we can, and you will see some very cool promotions, advertising and PR happening over the next two months. Please help us spread the word by inviting and challenging your friends, and please keep your feedback and thoughts coming.

-johannes